Reach today’s active, affluent senior market.
The maturing consumer now accounts for the largest portion of the marketplace. Baby boomers are turning 50 at the rate of one every 7 to 10 seconds. Seniors have the money, the desire, and the ability to fully enjoy life. They are healthier, more active, better educated and wealthier than ever before. With your ad in Over 50 and Loving It! – The Seniors Review, you too could be reaching this affluent maturing market.
Seniors 50 and over:
- control 70% of all wealth
- own more homes than any other age group
- account for 50% of all discretionary spending
- purchase 41% of all new cars,
- spend more on groceries, health products, and travel and leisure than any other age group.
Seniors have the money, the desire and the ability to fully enjoy life! They have money and they’re interested in spending it. They shop, travel, eat out more often and are the most frequent buyers of convenience items than any other age group. Over 64% own their own homes, many mortgage-free. They typically spend 74% more on vacation travel than 19 to 49-year-olds. Many exercise three times a week and account for 37% of all health club memberships. Seniors are living longer and are willing to spend to ensure maximum enjoyment of their later years.
And the seniors market is growing! In the past 12 years, the size of the over-50 group has jumped by 26% to 6.5 million – about one third of the adult Canadian population. And the group is expected to grow by another 55% to almost 10 million over the next 20 years. Compare that to a total 5% growth for the population under 50.
Shouldn’t you be reaching a market that comprises 51% of the Canadian population today and is growing ten times faster than any other segment? A market that demands quality, service and dependability? If the answer is YES, then look to Over 50 and Loving It! – The Seniors Review, the senior community newspaper with the most effective delivery of your advertising message.
Why would you want to advertise in a specialty publication like Over 50 and Loving It! – The Seniors Review vs. a mass market publication like a daily or weekly newspaper?
Simple… It’s more effective, less costly and produces better results!
“Did you know that advertising in specialty magazines gives you much greater results than any other form of print or web advertising? A well-placed ad in one of the specialty mag-azines your target customers love to read can bring you more business than you’ve ever imagined.
Why are ads in specialty magazines so successful? Specialty magazines reach niche markets. When you narrow your marketing focus to a relevant niche market, you tap into the audience that’s actually interested in what you offer. Your ad receives much more attention, and there’s a greater chance that what you have to offer is exactly what the readers need or want at this particular stage in their lives.”
Give us a call – we have the answers you’re looking for!
- Tabloid Size (12.5 high x 11.25 wide)
- Ad space available in a wide variety of sizes and formats
- Submit camera-ready artwork or we can create your ad for you
- Adobe pdf is the preferred format, but we also accept jpegs or tiffs
- Ad and insert rates available upon request
- Column width 31/8″
- 100 Line Screen
- Rates are non-commissionable
- Closing Date – 15th of the month prior to print